What I do
Website development services, each proven by a site you can open right now
E-commerce website development
I build online stores end to end — catalogue, cart, Stripe checkout, order emails and the technical SEO that gets them found. Six of the fifteen sites I have shipped are e-commerce builds, and every one of them takes real payments.
Starting from Rs 42,000 7 days
Technical SEO audits and implementation
Most SEO audits hand you a 60-page document and an invoice. I am a developer first, so I find the problems and then fix them in the codebase — crawlability, indexation, schema, Core Web Vitals, and whether AI answer engines can read your site at all.
Starting from Rs 22,000 3 days
Custom PHP and MySQL application development
When an off-the-shelf plugin does not fit the business, I build the thing that does — booking systems, client portals, quote calculators, admin dashboards, and integrations with whatever API you already depend on.
Starting from Rs 56,000 10 days
WordPress design, build and optimisation
Most WordPress sites are slow because of how they were built, not because of WordPress. I build lean themes without page-builder bloat, so the site stays quick, ranks properly, and you can still edit it without calling a developer.
Starting from Rs 22,000 3 days
Business website development
Most small business websites fail at one job: turning a stranger who searched for your service into a phone call. I build the version that does — three days, mobile-first, live on your own hosting, with the enquiry form tested before anybody sees it.
Starting from Rs 22,000 3 days
Custom website development
A template is the right answer more often than developers like to admit. This page is about the times it is not — when the thing your business does has a shape no theme author anticipated, and forcing it into one costs more in permanent workarounds than building it properly would have cost once.
Starting from Rs 56,000 10 days
Web application development
A website presents information. An application does work — it holds state, enforces rules, and produces something at the end. Most businesses that need the second one are running it on a spreadsheet nobody is allowed to sort, and paying for that in errors rather than in software.
Starting from Rs 56,000 10 days
Website redesign and modernisation
The most common way a redesign goes wrong is not the design. It is that the new site ships with new URLs, no redirect map, and traffic that took four years to build disappears in a fortnight. Preventing that is a checklist, not a talent, and it is included here rather than sold as an extra.
Starting from Rs 33,000 5 days
Responsive web design and development
Responsive is not a feature to add at the end. A layout designed at 1440px and squeezed down produces a phone experience that technically works and practically loses enquiries — tap targets too close together, a form that fights the keyboard, and a call button below three screens of hero image.
Starting from Rs 22,000 3 days
Landing page design and development
A landing page is not a short website. It is one page with one job, and everything that does not serve that job is actively costing you — a navigation bar on a paid landing page is a set of exits you paid for the click to reach.
Starting from Rs 11,000 2 days
Website speed and performance optimisation
A Lighthouse score on a developer laptop with fibre broadband is not a measurement of your site — it is a measurement of the laptop. The work here is judged on field data from real visitors on real phones, which is also the data Google actually uses.
Starting from Rs 22,000 4 days
Website maintenance and support
Almost every website emergency I get called into was preventable and cheap to prevent: an expired domain, an unpatched plugin, a backup nobody had ever restored. Maintenance is not a subscription for reassurance — it is the specific set of checks that stop those three things from happening to you.
Starting from Rs 12,500 ongoing monthly
- Client sites shipped and live
- 15 + Client sites shipped and live
- E-commerce builds with checkout
- 6 E-commerce builds with checkout
- Countries served — UK · CA · PK
- 3 Countries served — UK · CA · PK
- Years building for paying clients
- 4 + Years building for paying clients
How it works
Build · Ship · Rank
The same three stages on every project, because skipping the third is why most websites are invisible six months after launch.
- 01
Build
Design and build responsive front-ends and full-stack apps in PHP, MySQL, JavaScript, Tailwind CSS, and Alpine.js — including Stripe checkout and REST API integrations.
- 02
Ship
Deploy end to end on cPanel: FTP deployment, domain setup, email with PHPMailer, and pre-launch QA — managing the full stack independently.
- 03
Rank
Optimize with technical and on-page SEO — keyword research, meta tags, schema markup, and Core Web Vitals — so sites don’t just work, they rank.
Selected work
13 sites live across three countries
Cheapest Proxies
Full-stack proxy e-commerce app with Stripe checkout and automated order + email handling via PHPMailer - built and deployed end to end.
cheapest-proxies.com
Wardrobe Store UK
Responsive e-commerce site for a UK wardrobe retailer - product pages with cart / checkout and extensive on-page and technical SEO (schema, meta tags, location pages).
wardrobe-store.co.uk
CCTV Installers
Responsive website for a UK CCTV and security-camera installation company, with service pages and local SEO.
cctv-installers.co.uk
Removal Services London
Responsive website for a London-based removals and moving-services company.
removal-services.london
Cheapest Certificates
Site for a UK provider of landlord property-compliance certificates (EICR, gas, EPC) with fast online booking.
cheapest-certificates.co.uk
Industries
I have already built the site your competitor is using
Guides
32 guides, written from the work rather than for a keyword
No email gate, no PDF, no course. If a guide describes a mistake, it is usually one I have found on a real site — including the audit that rebuilt this one.
Free · no email gate
Send me a URL and I will tell you what is wrong with it
Nine checks run by hand against your live site — including whether AI crawlers can reach you at all, which a surprising number of hosts silently prevent. Written findings within two business days.
- Crawl access, tested per user-agent
- What a non-rendering crawler actually receives
- Indexation, duplication and canonicals
- Structured data, including what risks a penalty
- Core Web Vitals, with the cause named
- Conversion path and mobile reality check
Markets
The currency, tax and data-transfer answers, per market
Hiring across a border raises four questions before scope is even discussed. Each market page answers them for that country — including the one where I have no client proof yet and say so.
…and coverage for 735 cities in 39 countries
Each carries that country's tax position and data-transfer terms — and states plainly that there is no local office outside Islamabad.
- Web developer United Kingdom
- Web developer Ireland
- Web developer Canada
- Web developer United States
- Web developer Australia
- Web developer United Arab Emirates
- Web developer Saudi Arabia
- Web developer Pakistan
- Web developer India
- Web developer Singapore
- Web developer South Africa
- Web developer Germany
- Web developer Netherlands
- Web developer France
In one paragraph
What I actually do
I build e-commerce stores, business websites and custom PHP applications, and I do the technical SEO that makes them findable. One person, end to end — design, build, deployment and search. Fifteen client sites are live across the UK, Canada and Pakistan, six of them stores taking real payments.
That combination is the point. Most web projects are handed between a designer, a developer and later an SEO consultant, and each handover loses something — usually the SEO, because it is treated as a phase after launch rather than a constraint during the build. Doing all three means the site goes live indexed rather than as a blank shell somebody optimises in six months.
Fit
Who this is for
Small and mid-sized businesses
Trades, retailers, service companies and resellers who need a site that brings enquiries rather than one that exists.
Agencies needing overflow
White-label build capacity under your brand, with your client relationship untouched. Details for agencies →
Businesses with a site that underperforms
Slow, unindexed, uneditable, or built by someone who has stopped replying. All three are fixable and the last one is more common than you would think.
Procurement-led buyers
Everything finance, legal and IT ask for is published in advance. Vendor information →
Pricing
Published, because hiding it wastes both our time
If the floor is above your budget you find out in ten seconds instead of after two calls and a proposal. If it is within budget, you already trust me more than the agency that would not tell you.
| Package | Starting from | Timeline | Best for |
|---|---|---|---|
| Business website | Rs 22,000 | 3 days | Trades, services and local businesses that need to be found and contacted. |
| E-commerce build | Rs 42,000 | 7 days | Retailers and resellers who need to take real payments online. |
| Custom application | Rs 56,000 | 10 days | Businesses whose process does not fit any off-the-shelf product. |
| Maintenance | Rs 14,000/month | Ongoing | Software, plugin and dependency updates |
| SEO retainer | Rs 22,000/month | Ongoing | Monthly technical crawl and fix cycle |
Terms
How working together runs
| Working hours | Mon–Fri, 09:00–18:00 PKT (UTC+5). That overlaps 05:00–14:00 UK time and 00:00–09:00 US Eastern. |
|---|---|
| Response time | Within one business day, always. If I will be unreachable for longer, you know before it happens. |
| Meetings | Google Meet or Zoom, scheduled in your timezone. I will take an early or late call to reach you — that is my problem to solve, not yours. |
| Language | All work, documentation and communication in English. |
| Payment | 40% deposit, 60% on completion. Bank transfer or Wise. Invoices issued for your records. |
| Currency | Quoted in Pakistani rupees (PKR) by default. USD, GBP, CAD or EUR on request, converted at the rate on the day the quote is issued. |
| Contract | A written scope document and a data processing agreement, both signed before work starts. |
| Ownership | You own the code, the content, the domain and every account. All of it is registered in your name. |
Case studies
What was built, and the decisions worth explaining
No invented traffic figures anywhere on this site. "Built X, using Y, here is the live site" is defensible forever; an invented percentage is a claim you can be asked to evidence on a sales call.
Standards
The standard every build ships to
Targets rather than adjectives, and measured before handover. This site is built to the same standard it sells — you can check any claim below against the page you are reading.
Performance
| Largest Contentful Paint | Under 2.5s on a mid-range Android over 4G, measured in the field rather than on my laptop |
|---|---|
| Interaction to Next Paint | Under 200ms — which mostly means shipping less JavaScript rather than reordering it |
| Cumulative Layout Shift | Under 0.1: every image carries width and height, fonts have metric-matched fallbacks |
| Total page weight | Budgeted before the build, not discovered after it |
Accessibility
| Standard | WCAG 2.2 AA as the build target, tested rather than asserted |
|---|---|
| Keyboard | Every interactive element reachable and operable without a mouse, with visible focus |
| Contrast | Text at 4.5:1, interface elements and icons at 3:1, checked with a contrast tool not by eye |
| Motion | Anything animating over five seconds gets a pause control — WCAG 2.2.2 is a Level A requirement |
| Forms | Real labels, errors described in text next to the field, no colour-only signalling |
Security
| Transport | HTTPS enforced in a single redirect hop, HSTS enabled |
|---|---|
| Headers | CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy, Permissions-Policy and COOP set |
| Database | Prepared statements everywhere. Not "mostly" — everywhere |
| Input | Validated server-side, because client-side validation is a convenience and not a control |
| Secrets | Environment variables, never in the repository, never in a JavaScript bundle |
| SPF, DKIM and DMARC aligned so your order confirmations reach inboxes |
SEO included in every build
| Rendering | Content present in the HTML without JavaScript execution, so every crawler and answer engine can read it |
|---|---|
| Indexation | One canonical per page, generated XML sitemap, robots.txt that does not block what it should not |
| Structured data | A linked JSON-LD graph — Organization, WebSite, page type and the commercial type that fits |
| AI crawlers | Access verified per user-agent before launch, because a host can 403 GPTBot before robots.txt is read |
| Search Console | Verified and the sitemap submitted at launch, so the site goes live indexed rather than as a blank shell |
Ownership
You own all of it
Domain registered to you. Hosting in your account. Code in a repository you control. Payment provider account in your business name with your bank details. Credentials handed over as they are created rather than at the end of the project.
A supplier who resists this is protecting recurring revenue, not your interests. If you want to check your current site against the same list — including how to verify who your domain is actually registered to — there is a guide for exactly that.
Honesty
What I do not do
Saying this out loud costs me some enquiries and saves both of us the ones that would have gone badly.
- Native mobile applications — different platform, different skill set
- Brand identity design from scratch. I build well-considered interfaces and work faithfully from your designs
- Buying links, guest post networks or directory packages. Every one works until it is detected, and detection costs the site rather than the gain
- Review or rating markup for reviews that do not exist, which is the most commonly penalised structured-data violation there is
- Guaranteed rankings. Anyone offering a position is either buying links or counting a keyword nobody searches
- Three parallel builds next month. I am one developer and I will tell you my real capacity
Contact
Pick whichever suits what you are asking
Fastest. Good for a quick question, a rough budget check, or sending photos of an existing site.
Best for anything with detail — a brief, a spec, a document, or anything your team needs a written record of.
For when writing it out is slower than saying it. Message first if you are outside my working hours.
The most useful route if you already know roughly what you need. It asks the questions that decide the quote.
FAQ
The questions I get asked first
- What exactly do you do?
- Business and custom website development, e-commerce stores, web applications, WordPress builds, redesigns, speed work and the technical SEO that makes any of it findable. One person, end to end: design, build, deployment and search. Fifteen client sites are live across the UK, Canada and Pakistan.
- How much does a website cost?
- A business website starts from Rs 22,000 in 3 days, an e-commerce build from Rs 42,000 in 7 days, and a custom application from Rs 56,000 in 10 days. Those are starting prices — the number is confirmed in writing once scope is agreed, and it does not move after that.
- How fast can you actually build a site?
- Three days for a business site, seven for a store. That is achievable because the process is fixed rather than improvised, and because your content exists on day one — waiting on copy and photography is what stretches a build, not the code.
- Do I own the site when it is finished?
- Yes, completely. Domain registered to you, hosting in your account, code in a repository you control, payment provider account in your business name. Credentials are handed over as they are created, not at the end.
- Where are you based, and does that matter?
- Islamabad, Pakistan, working mostly for UK and Canadian clients. It matters for exactly one thing: moving personal data to a country without an adequacy decision needs a lawful mechanism, so there is a pre-signed DPA with the UK IDTA or EU SCCs published on this site.
- What if my project is not a good fit?
- I will say so in the first reply rather than after a deposit. Native apps, brand design from scratch and anything needing a team are outside what I do well.
Tell me what you are building
Send the brief and you get a reply within one business day — either questions, or a scoping call. If your project is not something I should take on, I will say so then.
- Response
- Replies within 1 business day
- Hours
- Mon–Fri, 09:00–18:00 PKT — overlaps 05:00–14:00 UK, 00:00–09:00 US Eastern
- Booking
- Booking projects from October 2026