Booking projects from October 2026 · Islamabad, Pakistan

Website development, e-commerce and technical SEO.

Anas Bin Masud — full-stack developer working with UK, Canadian and Irish clients.

Full-Stack Web Developer. Freelance Website Developer. E-commerce Website Developer. Web Application Developer. Technical SEO Specialist. WordPress Developer. PHP + MySQL Engineer.

I handle business website development, custom builds, online stores and web applications end to end — design, development, Stripe checkout, deployment and the technical SEO that gets them found. 13 client sites live across the UK, Canada and Pakistan.

Clients in
UK · Canada · Pakistan
Specialism
E-commerce + technical SEO
Engagement
Fixed-scope quotes
Response
Within 1 business day
Anas Bin Masud, full-stack web developer and technical SEO specialist

What I do

Website development services, each proven by a site you can open right now

E-commerce website development

I build online stores end to end — catalogue, cart, Stripe checkout, order emails and the technical SEO that gets them found. Six of the fifteen sites I have shipped are e-commerce builds, and every one of them takes real payments.

Starting from Rs 42,000 7 days

Technical SEO audits and implementation

Most SEO audits hand you a 60-page document and an invoice. I am a developer first, so I find the problems and then fix them in the codebase — crawlability, indexation, schema, Core Web Vitals, and whether AI answer engines can read your site at all.

Starting from Rs 22,000 3 days

Custom PHP and MySQL application development

When an off-the-shelf plugin does not fit the business, I build the thing that does — booking systems, client portals, quote calculators, admin dashboards, and integrations with whatever API you already depend on.

Starting from Rs 56,000 10 days

WordPress design, build and optimisation

Most WordPress sites are slow because of how they were built, not because of WordPress. I build lean themes without page-builder bloat, so the site stays quick, ranks properly, and you can still edit it without calling a developer.

Starting from Rs 22,000 3 days

Business website development

Most small business websites fail at one job: turning a stranger who searched for your service into a phone call. I build the version that does — three days, mobile-first, live on your own hosting, with the enquiry form tested before anybody sees it.

Starting from Rs 22,000 3 days

Custom website development

A template is the right answer more often than developers like to admit. This page is about the times it is not — when the thing your business does has a shape no theme author anticipated, and forcing it into one costs more in permanent workarounds than building it properly would have cost once.

Starting from Rs 56,000 10 days

Web application development

A website presents information. An application does work — it holds state, enforces rules, and produces something at the end. Most businesses that need the second one are running it on a spreadsheet nobody is allowed to sort, and paying for that in errors rather than in software.

Starting from Rs 56,000 10 days

Website redesign and modernisation

The most common way a redesign goes wrong is not the design. It is that the new site ships with new URLs, no redirect map, and traffic that took four years to build disappears in a fortnight. Preventing that is a checklist, not a talent, and it is included here rather than sold as an extra.

Starting from Rs 33,000 5 days

Responsive web design and development

Responsive is not a feature to add at the end. A layout designed at 1440px and squeezed down produces a phone experience that technically works and practically loses enquiries — tap targets too close together, a form that fights the keyboard, and a call button below three screens of hero image.

Starting from Rs 22,000 3 days

Landing page design and development

A landing page is not a short website. It is one page with one job, and everything that does not serve that job is actively costing you — a navigation bar on a paid landing page is a set of exits you paid for the click to reach.

Starting from Rs 11,000 2 days

Website speed and performance optimisation

A Lighthouse score on a developer laptop with fibre broadband is not a measurement of your site — it is a measurement of the laptop. The work here is judged on field data from real visitors on real phones, which is also the data Google actually uses.

Starting from Rs 22,000 4 days

Website maintenance and support

Almost every website emergency I get called into was preventable and cheap to prevent: an expired domain, an unpatched plugin, a backup nobody had ever restored. Maintenance is not a subscription for reassurance — it is the specific set of checks that stop those three things from happening to you.

Starting from Rs 12,500 ongoing monthly

Client sites shipped and live
15 + Client sites shipped and live
E-commerce builds with checkout
6 E-commerce builds with checkout
Countries served — UK · CA · PK
3 Countries served — UK · CA · PK
Years building for paying clients
4 + Years building for paying clients

How it works

Build · Ship · Rank

The same three stages on every project, because skipping the third is why most websites are invisible six months after launch.

  1. 01

    Build

    Design and build responsive front-ends and full-stack apps in PHP, MySQL, JavaScript, Tailwind CSS, and Alpine.js — including Stripe checkout and REST API integrations.

  2. 02

    Ship

    Deploy end to end on cPanel: FTP deployment, domain setup, email with PHPMailer, and pre-launch QA — managing the full stack independently.

  3. 03

    Rank

    Optimize with technical and on-page SEO — keyword research, meta tags, schema markup, and Core Web Vitals — so sites don’t just work, they rank.

The full seven-step process, timelines and payment terms →

Selected work

13 sites live across three countries

All 13 projects and case studies →

Industries

I have already built the site your competitor is using

Guides

32 guides, written from the work rather than for a keyword

No email gate, no PDF, no course. If a guide describes a mistake, it is usually one I have found on a real site — including the audit that rebuilt this one.

All 32 guides →

Free · no email gate

Send me a URL and I will tell you what is wrong with it

Nine checks run by hand against your live site — including whether AI crawlers can reach you at all, which a surprising number of hosts silently prevent. Written findings within two business days.

  • Crawl access, tested per user-agent
  • What a non-rendering crawler actually receives
  • Indexation, duplication and canonicals
  • Structured data, including what risks a penalty
  • Core Web Vitals, with the cause named
  • Conversion path and mobile reality check

Markets

The currency, tax and data-transfer answers, per market

Hiring across a border raises four questions before scope is even discussed. Each market page answers them for that country — including the one where I have no client proof yet and say so.

…and coverage for 735 cities in 39 countries

Each carries that country's tax position and data-transfer terms — and states plainly that there is no local office outside Islamabad.

See every location →

In one paragraph

What I actually do

I build e-commerce stores, business websites and custom PHP applications, and I do the technical SEO that makes them findable. One person, end to end — design, build, deployment and search. Fifteen client sites are live across the UK, Canada and Pakistan, six of them stores taking real payments.

That combination is the point. Most web projects are handed between a designer, a developer and later an SEO consultant, and each handover loses something — usually the SEO, because it is treated as a phase after launch rather than a constraint during the build. Doing all three means the site goes live indexed rather than as a blank shell somebody optimises in six months.

Fit

Who this is for

Small and mid-sized businesses

Trades, retailers, service companies and resellers who need a site that brings enquiries rather than one that exists.

Agencies needing overflow

White-label build capacity under your brand, with your client relationship untouched. Details for agencies →

Businesses with a site that underperforms

Slow, unindexed, uneditable, or built by someone who has stopped replying. All three are fixable and the last one is more common than you would think.

Procurement-led buyers

Everything finance, legal and IT ask for is published in advance. Vendor information →

Pricing

Published, because hiding it wastes both our time

If the floor is above your budget you find out in ten seconds instead of after two calls and a proposal. If it is within budget, you already trust me more than the agency that would not tell you.

PackageStarting fromTimelineBest for
Business website Rs 22,000 3 days Trades, services and local businesses that need to be found and contacted.
E-commerce build Rs 42,000 7 days Retailers and resellers who need to take real payments online.
Custom application Rs 56,000 10 days Businesses whose process does not fit any off-the-shelf product.
Maintenance Rs 14,000/month Ongoing Software, plugin and dependency updates
SEO retainer Rs 22,000/month Ongoing Monthly technical crawl and fix cycle

What is included at each tier, and what costs extra →

Terms

How working together runs

Working hoursMon–Fri, 09:00–18:00 PKT (UTC+5). That overlaps 05:00–14:00 UK time and 00:00–09:00 US Eastern.
Response timeWithin one business day, always. If I will be unreachable for longer, you know before it happens.
MeetingsGoogle Meet or Zoom, scheduled in your timezone. I will take an early or late call to reach you — that is my problem to solve, not yours.
LanguageAll work, documentation and communication in English.
Payment40% deposit, 60% on completion. Bank transfer or Wise. Invoices issued for your records.
CurrencyQuoted in Pakistani rupees (PKR) by default. USD, GBP, CAD or EUR on request, converted at the rate on the day the quote is issued.
ContractA written scope document and a data processing agreement, both signed before work starts.
OwnershipYou own the code, the content, the domain and every account. All of it is registered in your name.

The full process, stage by stage →

Case studies

What was built, and the decisions worth explaining

No invented traffic figures anywhere on this site. "Built X, using Y, here is the live site" is defensible forever; an invented percentage is a claim you can be asked to evidence on a sales call.

Global A proxy store where paying and receiving are the same moment A proxy reseller needed a store that could sell plans that vary across four dimensions, take payment, and deliver credentials instantly — without a human touching the order. Read the case study → UK An e-commerce build where SEO was part of the build, not a phase afterwards A UK wardrobe retailer needed a store that worked on a phone and could be found in search — the two requirements most builds treat as separate projects. Read the case study → Pakistan A store where the price is a formula, not a product variant Made-to-measure home textiles break the standard product model: the price depends on width and drop, which are continuous values a customer supplies, not options they pick from a list. Read the case study → Global A second proxy store, and what the first one taught me Building a second store in the same niche is where the difference between a template and an understood problem shows: the plan model came first, and the rest followed quickly. Read the case study → UK Selling security to people who do not know what they need yet A UK CCTV installer needed a website that could teach a nervous buyer enough to feel confident booking a survey — the step where the sale actually happens. Read the case study → UK A removals site that answers the only question the customer has Every man-and-van enquiry begins with one question — what will this cost — and every site that refuses to answer it loses to the one that does. Read the case study →

All 13 live builds →

Standards

The standard every build ships to

Targets rather than adjectives, and measured before handover. This site is built to the same standard it sells — you can check any claim below against the page you are reading.

Performance

Largest Contentful PaintUnder 2.5s on a mid-range Android over 4G, measured in the field rather than on my laptop
Interaction to Next PaintUnder 200ms — which mostly means shipping less JavaScript rather than reordering it
Cumulative Layout ShiftUnder 0.1: every image carries width and height, fonts have metric-matched fallbacks
Total page weightBudgeted before the build, not discovered after it

Accessibility

StandardWCAG 2.2 AA as the build target, tested rather than asserted
KeyboardEvery interactive element reachable and operable without a mouse, with visible focus
ContrastText at 4.5:1, interface elements and icons at 3:1, checked with a contrast tool not by eye
MotionAnything animating over five seconds gets a pause control — WCAG 2.2.2 is a Level A requirement
FormsReal labels, errors described in text next to the field, no colour-only signalling

Security

TransportHTTPS enforced in a single redirect hop, HSTS enabled
HeadersCSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy, Permissions-Policy and COOP set
DatabasePrepared statements everywhere. Not "mostly" — everywhere
InputValidated server-side, because client-side validation is a convenience and not a control
SecretsEnvironment variables, never in the repository, never in a JavaScript bundle
EmailSPF, DKIM and DMARC aligned so your order confirmations reach inboxes

SEO included in every build

RenderingContent present in the HTML without JavaScript execution, so every crawler and answer engine can read it
IndexationOne canonical per page, generated XML sitemap, robots.txt that does not block what it should not
Structured dataA linked JSON-LD graph — Organization, WebSite, page type and the commercial type that fits
AI crawlersAccess verified per user-agent before launch, because a host can 403 GPTBot before robots.txt is read
Search ConsoleVerified and the sitemap submitted at launch, so the site goes live indexed rather than as a blank shell

Ownership

You own all of it

Domain registered to you. Hosting in your account. Code in a repository you control. Payment provider account in your business name with your bank details. Credentials handed over as they are created rather than at the end of the project.

A supplier who resists this is protecting recurring revenue, not your interests. If you want to check your current site against the same list — including how to verify who your domain is actually registered to — there is a guide for exactly that.

Honesty

What I do not do

Saying this out loud costs me some enquiries and saves both of us the ones that would have gone badly.

Contact

Pick whichever suits what you are asking

WhatsApp +92 346 5348466

Fastest. Good for a quick question, a rough budget check, or sending photos of an existing site.

Email anasrajpoot766@gmail.com

Best for anything with detail — a brief, a spec, a document, or anything your team needs a written record of.

Phone +92 346 5348466

For when writing it out is slower than saying it. Message first if you are outside my working hours.

Project brief form Start a project

The most useful route if you already know roughly what you need. It asks the questions that decide the quote.

Full contact page, with working hours in your timezone →

FAQ

The questions I get asked first

What exactly do you do?
Business and custom website development, e-commerce stores, web applications, WordPress builds, redesigns, speed work and the technical SEO that makes any of it findable. One person, end to end: design, build, deployment and search. Fifteen client sites are live across the UK, Canada and Pakistan.
How much does a website cost?
A business website starts from Rs 22,000 in 3 days, an e-commerce build from Rs 42,000 in 7 days, and a custom application from Rs 56,000 in 10 days. Those are starting prices — the number is confirmed in writing once scope is agreed, and it does not move after that.
How fast can you actually build a site?
Three days for a business site, seven for a store. That is achievable because the process is fixed rather than improvised, and because your content exists on day one — waiting on copy and photography is what stretches a build, not the code.
Do I own the site when it is finished?
Yes, completely. Domain registered to you, hosting in your account, code in a repository you control, payment provider account in your business name. Credentials are handed over as they are created, not at the end.
Where are you based, and does that matter?
Islamabad, Pakistan, working mostly for UK and Canadian clients. It matters for exactly one thing: moving personal data to a country without an adequacy decision needs a lawful mechanism, so there is a pre-signed DPA with the UK IDTA or EU SCCs published on this site.
What if my project is not a good fit?
I will say so in the first reply rather than after a deposit. Native apps, brand design from scratch and anything needing a team are outside what I do well.

Every other question, answered →

Tell me what you are building

Send the brief and you get a reply within one business day — either questions, or a scoping call. If your project is not something I should take on, I will say so then.

Response
Replies within 1 business day
Hours
Mon–Fri, 09:00–18:00 PKT — overlaps 05:00–14:00 UK, 00:00–09:00 US Eastern
Booking
Booking projects from October 2026
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