Free · no email gate
A free website audit, run by a person, not a scanner
Send me a URL and I will run nine checks against your live site by hand and write up what I find, ranked by what it is costing you. Two business days, no PDF download, no follow-up sequence.
The audit covers nine areas: crawler access by user-agent, JavaScript rendering, indexation and duplication, structured data, Core Web Vitals, mobile usability, on-page intent match, conversion path, and security and email deliverability. Every finding comes with the URL, response code or line of code that evidences it.
The nine checks
- 01
Crawl access, by user-agent
I fetch your home page as Googlebot, Bingbot, GPTBot, ClaudeBot, PerplexityBot, Applebot and CCBot and report the status code each one receives. A 403 here means your robots.txt is never even read — and shared hosts do this silently.
- 02
Rendering: what a crawler actually gets
I compare the word count in your raw HTML against the rendered page. If your content only exists after JavaScript runs, most AI crawlers see nothing, and I will show you the two numbers side by side.
- 03
Indexation and duplication
Canonical tags, trailing-slash and www duplicates, redirect chains, and whether your sitemap contains URLs that redirect, 404 or are excluded from indexing.
- 04
Structured data
Whether you have a linked entity graph or a set of disconnected islands, plus any range violations and any markup that risks a manual action — self-written review markup being the usual one.
- 05
Core Web Vitals, with the cause named
Not a score. The specific resource on the critical path, the element that is your LCP, and what is occupying the main thread when someone taps.
- 06
Mobile reality check
Opened on a real phone: tap targets, horizontal scroll, forms that lose data, and whether the primary call to action is visible without scrolling.
- 07
On-page and intent match
Titles, headings and whether the page answers the query it targets — the most common finding is a home page whose H1 is a company name and therefore competes for nothing.
- 08
Conversion path
What a ready-to-buy visitor is asked to do, how many steps it takes, and whether anything measurable happens when they do it.
- 09
Security and email deliverability
Security headers, TLS configuration, and whether SPF, DKIM and DMARC are set up so your order confirmations reach an inbox rather than a spam folder.
Why I do this for free
Two reasons, and the second one is the honest one. First, an audit is the only sales argument I trust: showing you a real problem on your real site, with evidence, is more persuasive than any case study. Second, most audits end with the client fixing it themselves or handing it to their existing developer, and that is a perfectly good outcome — it costs me an hour and occasionally returns a client two years later.
What I will not do is manufacture urgency. If your site is in good shape I will tell you it is in good shape, which happens more often than the industry likes to admit. And if the biggest problem is something I do not sell, I will say that too.
What this is not
- Not an automated PDF from a scanner with your logo pasted on the front
- Not a 60-page document designed to be too long to argue with
- Not a lead-nurture sequence — you get the audit and then you get left alone
- Not a rankings guarantee, because nobody can honestly offer one
Send the URL
Four fields. The last one is the useful one — tell me what is bothering you and the audit starts there.
Questions about the audit
- What does the free audit actually include?
- A written summary of the nine checks listed on this page, with the specific URL, response or line of code behind each finding, ranked by impact. It is delivered as a document or an email, whichever suits you, within two business days.
- What is the catch?
- There is no catch and there is an obvious commercial motive: some people who read a useful audit hire me to fix what it found. Most do not, and that is a fine outcome — the audit is honest either way, and I will tell you when the fixes are cheap enough to do yourself.
- Do you fix the problems too?
- If you want me to. Fixes are quoted separately as fixed-scope work, and the audit is genuinely free whether or not you go ahead. I am a developer rather than a report writer, so implementation is the part I would rather be doing.
- How is this different from running a free online SEO checker?
- Automated tools produce a list of warnings with no priority and no context, and they miss the two things that matter most here: whether AI crawlers are blocked at the edge, and whether your content survives without JavaScript. Both need a human sending real requests.
- Will you try to sell me a monthly retainer?
- No. If a retainer is the right answer I will say so once, in the audit. Everything I sell is listed with a price on the pricing page, so there is nothing to reveal on a call.