How do I check if my site is indexed?

Search site:yourdomain.com for a rough count, then use Search Console URL Inspection for a definitive answer on any specific page. The site: operator is approximate; URL Inspection tells you exactly what Google has, and why.

How do I find keywords for my business?

Start with Search Console query data if you have any impressions at all — it is the only record of what people actually typed to reach you. Then autocomplete, People Also Ask, and the questions clients ask on calls, which almost nobody mines.

Should I use Bing Webmaster Tools?

Yes, and it takes ten minutes because it imports directly from Google Search Console. Bing traffic will be a small fraction of Google for most sites — the reason to do it is that Bing’s index feeds Microsoft Copilot, plus free keyword and backlink data.

SEO

What is Google Search Console for?

Search Console shows how Google crawls, indexes and ranks your site: which queries you appear for, which pages are indexed and why others are not, crawl errors, and Core Web Vitals field data. It is the only source of your own query data and it is free.

Answered by Anas Bin Masud 165 words 3 sections

The four reports worth learning

URL Inspection — what Google actually received for a specific page
Pages (Indexing) — what is indexed, what is not, and the reason
Performance — the queries you appear for, filterable by page
Core Web Vitals — field data from real visitors, not a lab score

Verify by DNS

DNS verification survives redesigns, redeploys and supplier changes, and cannot be removed by a former developer. HTML file and meta tag verification can vanish in a deployment, usually at the worst moment.

The data nobody else has

Your own query impressions. Third-party keyword tools estimate; Search Console reports what actually happened. For finding long-tail terms you already almost rank for, nothing else comes close.

The longer version

This answer is deliberately short. If you want the full treatment, Technical SEO, in the order the problems actually block you covers it in about 4 minutes — free, ungated, written from client work.

Who answered this

Anas Bin Masud builds e-commerce sites and does technical SEO for businesses in the UK, Canada and Pakistan — fifteen live client sites, six of them stores taking real payments. These answers come from those projects rather than from a content brief. More about how I work, or ask me something directly.