SEO
How do I find keywords for my business?
Start with Search Console query data if you have any impressions at all — it is the only record of what people actually typed to reach you. Then autocomplete, People Also Ask, and the questions clients ask on calls, which almost nobody mines.
The free sources, in order of value
- Search Console Performance, filtered by page — real queries, real impressions
- Google autocomplete and People Also Ask, which are literal records of phrasing
- Questions clients ask you on calls and in emails
- Support tickets, which are long-tail queries in disguise
- Competitor page titles, which show what they decided to target
Judging whether you can win one
- Search it. Are the results brands you cannot outrank, or independents?
- Do the top results genuinely answer it, or merely mention it?
- Could you produce something better rather than merely equivalent?
- Prefer specific over broad — ten winnable long-tail terms beat one head term
The discipline that prevents later pain
One primary keyword per URL, allocated before writing. Two pages targeting the same term is cannibalisation, and it costs far more to diagnose six months later than to prevent at planning.
The longer version
This answer is deliberately short. If you want the full treatment, The 35 types of SEO, explained without the padding covers it in about 6 minutes — free, ungated, written from client work.
Who answered this
Anas Bin Masud builds e-commerce sites and does technical SEO for businesses in the UK, Canada and Pakistan — fifteen live client sites, six of them stores taking real payments. These answers come from those projects rather than from a content brief. More about how I work, or ask me something directly.