E-commerce and payments
What is FAQPage schema?
FAQPage schema marks up question and answer pairs on a page. Google restricted the resulting rich result to authoritative government and health sites in 2023, so for most businesses the value is now machine readability for AI answer engines rather than a visual feature.
Also called: FAQ structured data
The requirement that is not optional
The questions and answers must be visible on the page. Marking up content a user cannot see is a policy violation, and it is a common one because the markup is easy to generate from a data file that outgrew the template.
Why it is still worth shipping
- It is the cleanest extractable format there is — a question and its answer, explicitly paired
- Answer engines parse structured data in preference to inferring from prose
- It costs nothing beyond generating it from content you already publish
- If the rich result ever returns, you are already eligible
Where to use it
On any page with genuine buyer questions — service pages, product pages, a dedicated FAQ page. Not on every page reflexively, and never with questions invented to justify the markup.
Where this is covered in depth
A definition can only go so far. Answer Engine Optimization: writing the passage that gets quoted covers this properly — 3 minutes, free, no email required.
Who wrote this
Anas Bin Masud builds e-commerce sites and does technical SEO for businesses in the UK, Canada and Pakistan. These definitions come from client work rather than from a content brief — where an entry describes a mistake, it is usually one found on a real site. More about how I work.