Should I build a page for every town I serve?

Only where you can write three genuinely specific paragraphs about that town — completed jobs, named areas, local requirements, real photographs. Pages differing only by place name are doorway pages, which is a policy violation rather than a grey area.

How do I get more local customers from my website?

Fix the profile before the website: verified, correct category, honest service areas, complete fields, real photographs and a steady flow of reviews. Then make the site fast on a phone with a tappable phone number and a form that returns a real answer.

How do I get more Google reviews?

Ask every satisfied customer immediately after the work, in person or by a message with a direct link. Recency matters more than total — eight reviews from the last six months read better than twenty from four years ago.

Local

How do I rank in Google Maps?

Three levers decide it: a verified business profile with the most specific correct category, name-address-phone details identical everywhere they appear, and a steady flow of genuine reviews. Your website matters far less than people expect.

Answered by Anas Bin Masud 172 words 3 sections

The profile work

Claim and verify — unverified profiles rank badly and can be edited by strangers
Choose the most specific primary category that exists, then add secondaries
Define service areas honestly rather than an aspirational radius
Complete every field: hours with exceptions, services, attributes, payment methods
Add real photographs of real work, updated periodically

Reviews

Ask every satisfied customer immediately after the job
Never incentivise — it violates policy and the pattern is detectable
Never write or buy them; it is the fastest route to suspension
Respond to all of them, briefly, including the bad ones
A steady trickle beats a burst

What the website contributes

LocalBusiness markup, consistent NAP as real text, content naming the areas you serve, and fast mobile pages. Useful and secondary — profile completeness, proximity and reviews decide most of it.

The longer version

This answer is deliberately short. If you want the full treatment, Local SEO when customers do not come to your address covers it in about 3 minutes — free, ungated, written from client work.

Who answered this

Anas Bin Masud builds e-commerce sites and does technical SEO for businesses in the UK, Canada and Pakistan — fifteen live client sites, six of them stores taking real payments. These answers come from those projects rather than from a content brief. More about how I work, or ask me something directly.