Do I need to provide the content and images?

Content, yes — you know your business and I do not. I will restructure and edit what you send so it reads for the web, and I will tell you where a section is missing. Photography is worth paying a local photographer for; stock images of people in offices are recognisable as stock and quietly cost you credibility.

Do you actually work with businesses in Woking?

Yes, remotely. I work with British clients from Islamabad, quoting in GBP and invoicing in GBP. I have no office, address or phone number in Woking and will not pretend otherwise. If your project needs someone physically present, hire locally — I will say so in the first reply rather than after a deposit.

Do you build on WordPress or something custom?

Whichever the project justifies. WordPress when you need to edit content constantly and want a familiar admin. A static build when speed and security matter more than a plugin ecosystem. Custom PHP and MySQL when the logic is genuinely yours. The choice is explained in the quote with its trade-offs, not presented as a foregone conclusion.

Can you migrate my Woking site without losing rankings?

Yes, and the redirect map is the whole job. Every existing URL is mapped to its new equivalent with a 301 before launch, and anything with no equivalent goes to the closest relevant page rather than the homepage. Sites lose rankings in migration because that mapping was skipped, not because migration is inherently risky.

Will the site actually rank in Woking search results?

The build handles what is technically controllable: crawlable HTML, correct headings, structured data, fast pages, a clean sitemap and Search Console set up on day one. Ranking also depends on your competitors, your domain's age and the links pointing at you, which no developer controls. Anyone guaranteeing a position is guessing or lying.

What happens if I am not happy with the result?

Work is delivered in milestones against a written scope, and you review each one on a staging URL before it is paid for. If the delivered milestone does not match the scope, it gets corrected before anything moves forward. That structure exists so disagreement is resolved at the stage it happens rather than at the end when it is expensive.

Can you fix my existing site rather than rebuild it?

Often, yes, and it is usually the cheaper answer. Speed problems, a broken mobile layout, a form that silently fails or missing structured data are all fixable on the site you already have. I will tell you which of the two you need after looking, and a rebuild only gets recommended when the fix would cost more than starting again.

South East England · United Kingdom

Website maintenance and support in Woking

Almost every website emergency I get called into was preventable and cheap to prevent: an expired domain, an unpatched plugin, a backup nobody had ever restored. Maintenance is not a subscription for reassurance — it is the specific set of checks that stop those three things from happening to you. For Woking businesses, quoted in GBP from $45, typically live in ongoing monthly.

What website maintenance and support includes for a Woking business

Fixed scope, agreed in writing before development starts. From $45, typically live in ongoing monthly.

Core, plugin and dependency updates applied on staging first, then live
Offsite backups taken on a schedule and test-restored quarterly, because an untested backup is a hope
Security patching, plus header and SSL certificate checks
Uptime and certificate-expiry monitoring, with alerts that reach a human
Domain and hosting renewal watch — the single most common cause of a site going dark
A monthly allowance of small content and layout changes, with anything larger quoted separately
Search Console and analytics checked monthly for coverage errors and traffic anomalies
A short written monthly report: what changed, what was found, what needs a decision

The terms for a British client

Starting price	From $45, quoted and invoiced in GBP
Typical timeline	ongoing monthly once content is supplied
Tax position	VAT at 20% once you are registered — my invoices are outside the scope of UK VAT and you account for them under the reverse charge
Data protection	UK GDPR and the Data Protection Act 2018 — resolved by a pre-signed DPA with a completed UK International Data Transfer Addendum
Payment rails available	Stripe, GoCardless for Direct Debit, and Klarna or Clearpay where basket sizes justify it
My day in Woking time	05:00–14:00 — about 5 hours of overlap

Why this matters for United Kingdom specifically

UK local search is the most saturated in the English-speaking world, so a merely competent site does not win the job — the quote form does. Every UK build I ship is specified around the enquiry step first and the homepage second.

The performance budget every Woking build is held to

Pages are built to a hard weight limit rather than optimised afterwards, because retrofitting speed onto a heavy site is several times the work of not making it heavy. In practice that means no framework runtime on a content page, fonts subset to the characters actually used, and images generated at the sizes actually displayed.

For United Kingdom specifically this is a commercial number, not a vanity one. A visitor on mobile data who waits four seconds is frequently a visitor who is gone, and the analytics will record it as a bounce rather than as the lost sale it was. Core Web Vitals is simply the name Google gave to noticing this.

Manufacturing, wholesale and B2B in Woking

A B2B site in Woking serves two audiences with opposite needs. A buyer wants specifications, tolerances, lead times and a downloadable datasheet. A procurement officer wants your company registration, insurance, certifications and payment terms. Serving both from one undifferentiated "About" page serves neither of them.

The highest-value feature is almost always a searchable product or capability index carrying real part numbers, because that is what engineers search for. It is unglamorous, it is a database problem rather than a design problem, and it produces enquiries that arrive already qualified.

Images shipped at ten times the size they display

A hero photograph exported at 4000 pixels wide and displayed at 400 is the most common single cause of a slow page. The browser downloads all of it and then discards most of it. On a phone over mobile data that is several seconds spent waiting for pixels nobody will ever see.

The fix is generating each image at the sizes actually used, serving AVIF or WebP with a fallback, and setting explicit width and height so the layout does not jump while they load. It is mechanical work with a directly measurable result, which makes it the first thing worth doing on almost any Woking site.

What I am not claiming about Woking

I have no office, postal address or phone number in Woking
I cannot meet you in person, and if that is a requirement you should hire locally
I am not claiming existing clients in Woking specifically — my live work is listed on the work page and you can check it
Nothing on this page is a guarantee of search rankings, which no developer can honestly offer