How accurate is this website cost calculator?

It is an estimate built from the same floors I quote from, and it will be close for a conventional project. It cannot price the thing that actually moves a quote — how unusual your requirements are. A confirmed number comes after a scope conversation, in writing, and does not move afterwards.

Why do you publish a calculator when most agencies hide prices?

Because hiding the number wastes both our time. If the estimate is above your budget you learn that in thirty seconds instead of after two calls and a proposal. If it is within budget, you already trust me more than the supplier who would not tell you.

Do I have to give you my email to see the estimate?

No. The calculator runs entirely in your browser, nothing is sent anywhere, and there is no form in front of the result. A calculator that holds your number hostage for an email address is a lead form wearing a costume.

Why is your starting price so much lower than a UK agency?

Labour cost by location, and no layers. There is no account manager, no design team and no office. That is the whole explanation — it is not a discount on quality, and it comes with the trade-offs set out honestly on the hiring guide.

Free tool

Website cost calculator

An estimate from the same published floors I quote from. It runs in your browser, sends nothing anywhere, and asks for no email. Every rule it applies is written out below the tool, so you can check the arithmetic rather than trust it.

Build your estimate

1. What are you building?

Landing page From $40 · 2 days · includes 1 page, one conversion action Business website From $80 · 3 days · includes up to 8 pages E-commerce store From $150 · 7 days · includes catalogue, cart, Stripe checkout Web application From $200 · 10 days · includes auth, one full workflow, admin

2. How much beyond what is included? Pages beyond the 8 included

3. What else does it need?

Take card payments (Stripe) +$80 Integrate an external system +$75 Migrate from an existing site +$75 I produce or load the content +$75 A second language +$85 Ongoing maintenance (first year) +$540

Estimated range

$80 – $120

Roughly 3 days · business website, nothing added

The upper figure is the lower one plus 50%. That spread is not padding — it is the honest width of an estimate made before anyone has seen your requirements. A confirmed number is agreed in writing after scope and does not move after that.

Get a confirmed number

The interactive total needs JavaScript, but nothing else on this page does. Every price and every rule the calculator uses is written out in the two tables below — you can reach the same figure with a pen.

The starting points, and what each includes

These are floors rather than averages. They are the same numbers published on the pricing page and on each service page, read from one source so they cannot disagree.

Build	From	Typical time	What that includes
Landing page	$40	2 days	1 page, one conversion action
Business website	$80	3 days	up to 8 pages
E-commerce store	$150	7 days	catalogue, cart, Stripe checkout
Web application	$200	10 days	auth, one full workflow, admin

What each add-on costs, and why

Add-on	Adds	Why it costs what it costs
Take card payments (Stripe)	+$80	Checkout tested against declines, 3D Secure and refunds — not only the happy path.
Integrate an external system	+$75	Per system. Accounting, dispatch, CRM or a supplier feed. Each has its own failure modes.
Migrate from an existing site	+$75	Includes a URL-by-URL redirect map. This is not optional if the site currently ranks.
I produce or load the content	+$75	Loading a catalogue or writing structure around your copy. The most common cause of a slipped date.
A second language	+$85	Rarely worth it unless you genuinely sell in that language. I will say so if I think it is not.
Ongoing maintenance (first year)	+$540	Charged monthly at $45, shown here as a year so it appears in the total honestly.

What this calculator deliberately cannot price

Every honest estimate has a boundary and this is mine. The calculator prices volume — pages, products, integrations — because volume is countable. It cannot price how unusual your requirements are, and that is the variable that actually moves a quote.

A catalogue whose pricing is a formula rather than a list. Made-to-measure products are a different data model, not a bigger one, and the difference is architectural.
A workflow with approvals, roles and exceptions. Three states is a form; eleven states with conditional transitions is a fortnight.
An integration with an undocumented system. Documented APIs are predictable; undocumented ones are research, and research cannot be fixed-price honestly.
Decision speed at your end. A supplier holding context open while waiting a week for an answer is paying for that, and on a three-day build it is the largest single risk.
Content that does not exist yet. This is the most common reason a build slips, and no estimate can price a bottleneck that sits on your side of the table.

Which is why the output is a range and not a price. If your project is conventional, the lower figure is realistic. If any of the five above apply, tell me at the start and the number gets agreed properly — before work begins rather than halfway through it.

How to use the estimate when comparing quotes

The most useful thing you can do with a number from this page is take it to other suppliers. A quote far below it usually excludes something — payment testing, content, handover — and a quote far above it should come with a specific explanation of what the extra buys. Either way, the five line items worth asking about explicitly are set out in what a website quote should include, and the reasons quotes for the same brief vary so widely are in the website cost guide.

Questions about the calculator

How accurate is this website cost calculator?: It is an estimate built from the same floors I quote from, and it will be close for a conventional project. It cannot price the thing that actually moves a quote — how unusual your requirements are. A confirmed number comes after a scope conversation, in writing, and does not move afterwards.
Why do you publish a calculator when most agencies hide prices?: Because hiding the number wastes both our time. If the estimate is above your budget you learn that in thirty seconds instead of after two calls and a proposal. If it is within budget, you already trust me more than the supplier who would not tell you.
Do I have to give you my email to see the estimate?: No. The calculator runs entirely in your browser, nothing is sent anywhere, and there is no form in front of the result. A calculator that holds your number hostage for an email address is a lead form wearing a costume.
Why is your starting price so much lower than a UK agency?: Labour cost by location, and no layers. There is no account manager, no design team and no office. That is the whole explanation — it is not a discount on quality, and it comes with the trade-offs set out honestly on the hiring guide.

Tell me what you are building

Send the brief and you get a reply within one business day — either questions, or a scoping call. If your project is not something I should take on, I will say so then.

Start a project WhatsApp

Response: Replies within 1 business day
Hours: Mon–Fri, 09:00–18:00 PKT — overlaps 05:00–14:00 UK, 00:00–09:00 US Eastern
Booking: Booking projects from October 2026