Technical SEO audits and implementation in London

Why this matters for Canada specifically

Quebec Law 25 caught a lot of Canadian sites out: consent has to be explicit and granular, and the default cookie banner most agencies drop in does not meet it. I build the consent layer properly rather than bolting on a plugin.

How a London build is scoped before anything is written

Scope is fixed in writing before development starts, and the number in that document is the number on the invoice. For London projects that document lists every page, every form, every integration and every third-party account the site will touch — priced in CAD, not converted at the end from something else.

The reason this matters more than it sounds: almost every dispute in web development is a scope dispute wearing a different hat. "Can you just add" is how a three-day build becomes a three-week one. Fixing scope up front does not stop you changing your mind; it makes the cost of changing your mind visible before you commit to it, which is the only honest way to run a fixed price.

Professional services in London

Accountants, solicitors, consultants and agencies sell judgement, which cannot be photographed. What converts instead is specificity: the sectors you actually work in, the size of client you actually serve, and named people with real biographies. A professional services site full of stock imagery and the word "bespoke" is indistinguishable from every competitor in London.

Practically, the site's job is qualification rather than lead volume. Publishing your minimum engagement size loses you enquiries and saves you hours, and almost every practice I have built for concluded afterwards that it should have done it sooner.

Structured data that is missing, wrong, or quietly lying

Schema markup is how a search engine reads what a page means rather than only what it says. Missing it costs you rich results. Getting it wrong is worse: marking up review stars you do not have, or a LocalBusiness at an address that is not yours, risks a manual action rather than a ranking.

Every page I build carries schema matching what is actually on it and nothing beyond that. The restraint is deliberate — this page uses Service and areaServed rather than LocalBusiness, precisely because there is no physical presence in London to assert.

What I am not claiming about London

• I have no office, postal address or phone number in London
• I cannot meet you in person, and if that is a requirement you should hire locally
• I am not claiming existing clients in London specifically — my live work is listed on the work page and you can check it
• Nothing on this page is a guarantee of search rankings, which no developer can honestly offer

Technical SEO audits and implementation in London — common questions

How do you handle our customers' data under PIPEDA federally?

Your customer data is governed by PIPEDA federally, with Quebec Law 25 layered on top if you have Quebec customers, and sending it to a developer in Pakistan is a restricted transfer. That is resolved by a written DPA naming Pakistan as the processing location, which PIPEDA requires you to disclose to your own customers, published on this site and pre-signed before you send an enquiry — not drafted after you ask about it.

Who owns the website when it is finished?

You do, completely. The domain is registered in your name, hosting sits in your account, the code lives in a repository you control, and any payment provider account is opened in your business name. Credentials are handed to you as they are created rather than at the end, so you are never locked out of your own site.

What currency will I be invoiced in?

CAD. Quotes, milestones and the final invoice are all written in CAD so you are never comparing a converted figure against a local supplier's. Regarding tax: GST/HST at 5–15% depending on province — my invoices are zero-rated exports and carry no Canadian tax.

How much does a website cost in London?

A business website starts from C$110 and goes live in about three days. An e-commerce build starts from C$210 in around seven days, and a custom application from C$270 in ten. Those are starting figures — the exact number is fixed in writing once scope is agreed, and it does not move after that.

Do you actually work with businesses in London?

Yes, remotely. I work with Canadian clients from Islamabad, quoting in CAD and invoicing in CAD. I have no office, address or phone number in London and will not pretend otherwise. If your project needs someone physically present, hire locally — I will say so in the first reply rather than after a deposit.

Do I need to provide the content and images?

Content, yes — you know your business and I do not. I will restructure and edit what you send so it reads for the web, and I will tell you where a section is missing. Photography is worth paying a local photographer for; stock images of people in offices are recognisable as stock and quietly cost you credibility.

Can you migrate my London site without losing rankings?

Yes, and the redirect map is the whole job. Every existing URL is mapped to its new equivalent with a 301 before launch, and anything with no equivalent goes to the closest relevant page rather than the homepage. Sites lose rankings in migration because that mapping was skipped, not because migration is inherently risky.