How many revisions should a website project include?

Two rounds is the common allowance and is usually enough when feedback is collected properly. What matters more than the number is the definition: what counts as a revision, what counts as a change, and what the rate is beyond the allowance.

What do I need to give my developer before they start?

Content, brand assets, access, and decisions. Specifically: the copy for every page, photographs, your logo in a vector format, access to the domain and hosting, a list of integrations by product name, and a single named person who can approve things.

Do I need a refund policy if I only sell services?

Yes. Even where a deposit is genuinely non-refundable, the policy has to say so, and it has to say what happens if you cannot deliver. Silence is the position that produces disputes, because both parties then argue from what they each assumed.

Process

What happens if I do not like the design?

That is what the revision allowance is for, and it is why the design is agreed before the build rather than after. If the direction is wrong, say so early and specifically — "the tone feels too corporate" is actionable, "I do not like it" is not.

Answered by Anas Bin Masud 198 words 3 sections

How to give feedback that produces a fix

Point at the specific element, not the whole page
Describe the effect, not the solution — "this feels cluttered" beats "make the font smaller"
Say what it should communicate instead
Collect all feedback into one round rather than sending it in pieces
Distinguish "this is wrong" from "I would have done it differently"

What counts as a revision versus a change

A revision refines what was agreed. A change asks for something different from what was agreed, and it is quoted separately. Settling this distinction before the work starts prevents the most common end-of-project dispute.

Why wireframes come first

A polished mockup invites feedback about the shade of blue. An unstyled layout invites feedback about whether the price should be on the page at all — which is the conversation that changes the outcome, and it is cheap to have at that stage.

The longer version

This answer is deliberately short. If you want the full treatment, Writing a website brief that gets you comparable quotes covers it in about 3 minutes — free, ungated, written from client work.

Who answered this

Anas Bin Masud builds e-commerce sites and does technical SEO for businesses in the UK, Canada and Pakistan — fifteen live client sites, six of them stores taking real payments. These answers come from those projects rather than from a content brief. More about how I work, or ask me something directly.