Process
How many revisions should a website project include?
Two rounds is the common allowance and is usually enough when feedback is collected properly. What matters more than the number is the definition: what counts as a revision, what counts as a change, and what the rate is beyond the allowance.
What should be defined in writing
- How many rounds are included, and at which stages
- What counts as a revision versus a new requirement
- The rate for work beyond the allowance
- How long you have to give feedback before a stage is considered approved
- Whether unused rounds carry forward
Why unlimited revisions is a warning sign
It usually means the price already includes the expected overrun, or that the project has no defined end. Neither serves you. A defined allowance with a stated rate beyond it is more honest and generally cheaper.
How to use your rounds well
Collect all feedback into one document per round, from everyone who has an opinion, before sending any of it. Feedback arriving in six separate messages consumes an entire round on the first two points.
The longer version
This answer is deliberately short. If you want the full treatment, How much does a website cost, and what drives the number? covers it in about 4 minutes — free, ungated, written from client work.
Who answered this
Anas Bin Masud builds e-commerce sites and does technical SEO for businesses in the UK, Canada and Pakistan — fifteen live client sites, six of them stores taking real payments. These answers come from those projects rather than from a content brief. More about how I work, or ask me something directly.