Pricing
How much does an e-commerce website cost?
A functioning online store with real checkout starts from about $150 hiring direct and runs to $10,000 or more through an agency. What moves the number most is not product count — it is how far your catalogue sits from a standard product grid.
Why catalogue shape matters more than catalogue size
A t-shirt has two variant axes: size and colour. A proxy plan has four, each combination with its own price and stock. A made-to-measure curtain has a price that is a formula of two continuous dimensions. Those are three different data models, and the platform that handles the first gracefully will fight you on the third.
What is included at the low end and what is not
- Included: catalogue, cart, checkout, order emails, admin area, SEO baseline
- Usually extra: product data entry at volume, photography, third-party integrations
- Always extra: migration from an existing store with a redirect map
- Never included anywhere: your hosting, domain and payment provider fees
The question that separates suppliers
Ask what happens when a customer closes the browser tab immediately after paying. A developer who has shipped real checkouts answers instantly — the webhook creates the order regardless. One who has not says something reassuring and vague.
The longer version
This answer is deliberately short. If you want the full treatment, How much an e-commerce website actually costs, and what changes the number covers it in about 4 minutes — free, ungated, written from client work.
Who answered this
Anas Bin Masud builds e-commerce sites and does technical SEO for businesses in the UK, Canada and Pakistan — fifteen live client sites, six of them stores taking real payments. These answers come from those projects rather than from a content brief. More about how I work, or ask me something directly.