Germany · Germany

Website speed and performance optimisation in Dresden

A Lighthouse score on a developer laptop with fibre broadband is not a measurement of your site — it is a measurement of the laptop. The work here is judged on field data from real visitors on real phones, which is also the data Google actually uses. For Dresden businesses, quoted in EUR from $80, typically live in 4 days.

What website speed and performance optimisation includes for a Dresden business

Fixed scope, agreed in writing before development starts. From $80, typically live in 4 days.

The terms for a German client

Starting price From $80, quoted and invoiced in EUR
Typical timeline 4 days once content is supplied
Tax position VAT at 19%, reverse-charged on imported services
Data protection the EU GDPR and the BDSG, enforced by notably active state authorities — resolved by a DPA with EU Standard Contractual Clauses and a documented transfer impact assessment
Payment rails available Stripe, SEPA Direct Debit, Klarna, giropay, and PayPal — which carries unusually high share here
My day in Dresden time 06:00–15:00 — about 6 hours of overlap

Why this matters for Germany specifically

German law requires a compliant Impressum and Widerrufsbelehrung, and getting them wrong invites an Abmahnung — a formal cease-and-desist with costs attached. On German builds these are structural requirements, not footer decoration.

What actually ships when a Dresden project goes live

A handover for a Dresden client is not a link and a login. It is the repository, the hosting account in your name, the domain registered to you, the payment provider account under your business, and a written record of every credential as it was created rather than dumped in one email at the end.

The test I apply is uncomfortable but correct: if I disappeared tomorrow, could another developer pick this up on Monday without calling me? If the answer is no, the handover is not finished. That standard is why the documentation takes a day I do not bill separately — it is part of the build, not an upsell.

Retail and e-commerce in Dresden

A store is judged at the checkout, not the homepage. For Germany that means the payment methods have to match what people actually use — Stripe, SEPA Direct Debit, Klarna, giropay, and PayPal — which carries unusually high share here — and the cart has to survive a slow connection and a page refresh. Most abandoned baskets are not indecision; they are a checkout that broke and gave no reason why.

The second issue is stock truth. A product page saying "in stock" when it is not costs you the sale and the customer, and the fix is unglamorous plumbing between wherever your stock actually lives and the storefront. That is worth a day of work far more than the product photography carousel is.

A redesign that quietly deleted the rankings

The classic disaster: a new site launches, looks far better, and organic enquiries fall off a cliff within a fortnight. The cause is almost always identical — the URLs changed and nothing was redirected, so every page that had accumulated years of authority now returns a 404.

Preventing it is a redirect map built before launch: every old URL to its closest new equivalent with a 301, and anything without an equivalent pointed at the nearest relevant page rather than the homepage. If your Dresden site is being redesigned by anyone, ask to see that map. If it does not exist, that is the entire risk in one document.

What I am not claiming about Dresden

Website speed and performance optimisation in Dresden — common questions

How do you handle our customers' data under EU GDPR?
Your customer data is governed by the EU GDPR and the BDSG, enforced by notably active state authorities, and sending it to a developer in Pakistan is a restricted transfer. That is resolved by a DPA with EU Standard Contractual Clauses and a documented transfer impact assessment, published on this site and pre-signed before you send an enquiry — not drafted after you ask about it.
What payment methods can my Dresden checkout accept?
For Germany: Stripe, SEPA Direct Debit, Klarna, giropay, and PayPal — which carries unusually high share here. The right combination depends on your average basket and your customers, and picking wrong is expensive — the payment method a buyer expects but cannot find is one of the most common reasons a checkout is abandoned at the final step.
What currency will I be invoiced in?
EUR. Quotes, milestones and the final invoice are all written in EUR so you are never comparing a converted figure against a local supplier's. Regarding tax: VAT at 19%, reverse-charged on imported services.
Who owns the website when it is finished?
You do, completely. The domain is registered in your name, hosting sits in your account, the code lives in a repository you control, and any payment provider account is opened in your business name. Credentials are handed to you as they are created rather than at the end, so you are never locked out of your own site.
Do you actually work with businesses in Dresden?
Yes, remotely. I work with German clients from Islamabad, quoting in EUR and invoicing in EUR. I have no office, address or phone number in Dresden and will not pretend otherwise. If your project needs someone physically present, hire locally — I will say so in the first reply rather than after a deposit.
How much does a website cost in Dresden?
A business website starts from €75 and goes live in about three days. An e-commerce build starts from €140 in around seven days, and a custom application from €180 in ten. Those are starting figures — the exact number is fixed in writing once scope is agreed, and it does not move after that.
Can you migrate my Dresden site without losing rankings?
Yes, and the redirect map is the whole job. Every existing URL is mapped to its new equivalent with a 301 before launch, and anything with no equivalent goes to the closest relevant page rather than the homepage. Sites lose rankings in migration because that mapping was skipped, not because migration is inherently risky.

Related pages

Other services in Dresden

Website speed and performance optimisation in nearby Germany towns

The full service detail — process, deliverables, what is excluded and the FAQ — is on the main website speed and performance optimisation page. Everything I build for Dresden is on the Dresden page, and every town in Germany is on the Germany coverage page.

Website speed and performance optimisation in Dresden — get a fixed quote

Send the brief and you get a reply within one business day, priced in EUR from $80. If website speed and performance optimisation is not what your project actually needs, I will say so.

Response
Replies within 1 business day
Hours
Mon–Fri, 09:00–18:00 PKT — overlaps 05:00–14:00 UK, 00:00–09:00 US Eastern
Booking
Booking projects from October 2026
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