South West England · United Kingdom
Website redesign and modernisation in Exeter
The most common way a redesign goes wrong is not the design. It is that the new site ships with new URLs, no redirect map, and traffic that took four years to build disappears in a fortnight. Preventing that is a checklist, not a talent, and it is included here rather than sold as an extra. For Exeter businesses, quoted in GBP from $120, typically live in 5 days.
What website redesign and modernisation includes for a Exeter business
Fixed scope, agreed in writing before development starts. From $120, typically live in 5 days.
- Full crawl of the existing site before anything changes, so nothing is lost by accident
- A URL-by-URL redirect map, in a single hop, tested before launch and again after
- Modernised responsive design built mobile-first, on the content you already rank for
- Content migration with headings, internal links and metadata preserved deliberately rather than by luck
- Core Web Vitals brought inside the thresholds during the rebuild — images, fonts and render path
- Structured data rebuilt to match the new page types
- Post-launch indexation check: Search Console coverage, sitemap resubmitted, 404s monitored
- 30 days of snag fixes after go-live
The terms for a British client
| Starting price | From $120, quoted and invoiced in GBP |
|---|---|
| Typical timeline | 5 days once content is supplied |
| Tax position | VAT at 20% once you are registered — my invoices are outside the scope of UK VAT and you account for them under the reverse charge |
| Data protection | UK GDPR and the Data Protection Act 2018 — resolved by a pre-signed DPA with a completed UK International Data Transfer Addendum |
| Payment rails available | Stripe, GoCardless for Direct Debit, and Klarna or Clearpay where basket sizes justify it |
| My day in Exeter time | 05:00–14:00 — about 5 hours of overlap |
Why this matters for United Kingdom specifically
UK local search is the most saturated in the English-speaking world, so a merely competent site does not win the job — the quote form does. Every UK build I ship is specified around the enquiry step first and the homepage second.
The performance budget every Exeter build is held to
Pages are built to a hard weight limit rather than optimised afterwards, because retrofitting speed onto a heavy site is several times the work of not making it heavy. In practice that means no framework runtime on a content page, fonts subset to the characters actually used, and images generated at the sizes actually displayed.
For United Kingdom specifically this is a commercial number, not a vanity one. A visitor on mobile data who waits four seconds is frequently a visitor who is gone, and the analytics will record it as a bounce rather than as the lost sale it was. Core Web Vitals is simply the name Google gave to noticing this.
Manufacturing, wholesale and B2B in Exeter
A B2B site in Exeter serves two audiences with opposite needs. A buyer wants specifications, tolerances, lead times and a downloadable datasheet. A procurement officer wants your company registration, insurance, certifications and payment terms. Serving both from one undifferentiated "About" page serves neither of them.
The highest-value feature is almost always a searchable product or capability index carrying real part numbers, because that is what engineers search for. It is unglamorous, it is a database problem rather than a design problem, and it produces enquiries that arrive already qualified.
Analytics that has never once been looked at
Most sites carry a tracking tag and no measurement. Nobody defined what counts as a conversion, so the dashboard reports sessions and bounce rate — numbers that move up and down and change no decision anybody makes.
Useful measurement is narrow: form submissions, phone taps, WhatsApp clicks, and which pages preceded them. Four numbers checked monthly beat forty never opened, and knowing which Exeter search terms actually produce enquiries is what turns the site from a cost into something you can steer.
What I am not claiming about Exeter
- I have no office, postal address or phone number in Exeter
- I cannot meet you in person, and if that is a requirement you should hire locally
- I am not claiming existing clients in Exeter specifically — my live work is listed on the work page and you can check it
- Nothing on this page is a guarantee of search rankings, which no developer can honestly offer
Website redesign and modernisation in Exeter — common questions
- How much does a website cost in Exeter?
- A business website starts from £65 and goes live in about three days. An e-commerce build starts from £120 in around seven days, and a custom application from £160 in ten. Those are starting figures — the exact number is fixed in writing once scope is agreed, and it does not move after that.
- What currency will I be invoiced in?
- GBP. Quotes, milestones and the final invoice are all written in GBP so you are never comparing a converted figure against a local supplier's. Regarding tax: VAT at 20% once you are registered — my invoices are outside the scope of UK VAT and you account for them under the reverse charge.
- Do I need to provide the content and images?
- Content, yes — you know your business and I do not. I will restructure and edit what you send so it reads for the web, and I will tell you where a section is missing. Photography is worth paying a local photographer for; stock images of people in offices are recognisable as stock and quietly cost you credibility.
- Do you actually work with businesses in Exeter?
- Yes, remotely. I work with British clients from Islamabad, quoting in GBP and invoicing in GBP. I have no office, address or phone number in Exeter and will not pretend otherwise. If your project needs someone physically present, hire locally — I will say so in the first reply rather than after a deposit.
- Do you build on WordPress or something custom?
- Whichever the project justifies. WordPress when you need to edit content constantly and want a familiar admin. A static build when speed and security matter more than a plugin ecosystem. Custom PHP and MySQL when the logic is genuinely yours. The choice is explained in the quote with its trade-offs, not presented as a foregone conclusion.
- Can you migrate my Exeter site without losing rankings?
- Yes, and the redirect map is the whole job. Every existing URL is mapped to its new equivalent with a 301 before launch, and anything with no equivalent goes to the closest relevant page rather than the homepage. Sites lose rankings in migration because that mapping was skipped, not because migration is inherently risky.
- Will the site actually rank in Exeter search results?
- The build handles what is technically controllable: crawlable HTML, correct headings, structured data, fast pages, a clean sitemap and Search Console set up on day one. Ranking also depends on your competitors, your domain's age and the links pointing at you, which no developer controls. Anyone guaranteeing a position is guessing or lying.
Related pages
Other services in Exeter
Website redesign and modernisation in nearby South West England towns
- Website redesign and modernisation Cheltenham
- Website redesign and modernisation Bath
- Website redesign and modernisation Truro
The full service detail — process, deliverables, what is excluded and the FAQ — is on the main website redesign and modernisation page. Everything I build for Exeter is on the Exeter page, and every town in United Kingdom is on the United Kingdom coverage page.
Website redesign and modernisation in Exeter — get a fixed quote
Send the brief and you get a reply within one business day, priced in GBP from $120. If website redesign and modernisation is not what your project actually needs, I will say so.
- Response
- Replies within 1 business day
- Hours
- Mon–Fri, 09:00–18:00 PKT — overlaps 05:00–14:00 UK, 00:00–09:00 US Eastern
- Booking
- Booking projects from October 2026