Can you fix my existing site rather than rebuild it?

Often, yes, and it is usually the cheaper answer. Speed problems, a broken mobile layout, a form that silently fails or missing structured data are all fixable on the site you already have. I will tell you which of the two you need after looking, and a rebuild only gets recommended when the fix would cost more than starting again.

What hours will you be available to us in Gothenburg?

My working day lands at 06:00–15:00 in your time, which is roughly 6 hours inside a normal Gothenburg working day. In practice you can raise something in the morning and have it answered the same morning, and a scheduled call is easy to place at a civilised hour for both of us.

Will the site actually rank in Gothenburg search results?

The build handles what is technically controllable: crawlable HTML, correct headings, structured data, fast pages, a clean sitemap and Search Console set up on day one. Ranking also depends on your competitors, your domain's age and the links pointing at you, which no developer controls. Anyone guaranteeing a position is guessing or lying.

Do you provide ongoing maintenance after launch?

Thirty days of snag fixes are included after launch at no extra cost — anything that does not work as specified gets fixed. Beyond that there are monthly plans for updates, backups, monitoring and small changes. They are optional and cancellable; a site handed over properly does not require a retainer to keep running.

Do you build on WordPress or something custom?

Whichever the project justifies. WordPress when you need to edit content constantly and want a familiar admin. A static build when speed and security matter more than a plugin ecosystem. Custom PHP and MySQL when the logic is genuinely yours. The choice is explained in the quote with its trade-offs, not presented as a foregone conclusion.

What happens if I am not happy with the result?

Work is delivered in milestones against a written scope, and you review each one on a staging URL before it is paid for. If the delivered milestone does not match the scope, it gets corrected before anything moves forward. That structure exists so disagreement is resolved at the stage it happens rather than at the end when it is expensive.

Do I need to provide the content and images?

Content, yes — you know your business and I do not. I will restructure and edit what you send so it reads for the web, and I will tell you where a section is missing. Photography is worth paying a local photographer for; stock images of people in offices are recognisable as stock and quietly cost you credibility.

Nordics · Sweden

Web developer in Gothenburg

Websites, online stores and technical SEO for Gothenburg businesses — built remotely from Islamabad, quoted in SEK, scoped in writing before anything starts.

The single most expensive mistake I see in Gothenburg is a site built to impress the owner rather than convert the customer. Animation on the hero, the phone number in an image, the price hidden behind "contact us". Each one is defensible on its own and together they cost real money every month.

What working with a Swedish client actually changes

These are the terms that differ by country rather than by town. They apply to every business in Sweden, Gothenburg included, and they are the substance of what this page is claiming.

Quoted and invoiced in	SEK — never a converted figure presented at the end
Tax position	VAT at 25%, reverse-charged
Your customers' data sits under	the EU GDPR
Lawful transfer mechanism	a DPA with EU Standard Contractual Clauses
Checkout can realistically use	Swish, Klarna, and Stripe
My day, in Gothenburg time	06:00–15:00 — about 6 hours inside a normal working day

One thing worth knowing about building for Sweden

Sweden is close to cashless and Swish is near-universal, which means the checkout expectation is a phone confirmation in seconds. A card form that takes thirty seconds reads as broken rather than merely slow.

What actually ships when a Gothenburg project goes live

A handover for a Gothenburg client is not a link and a login. It is the repository, the hosting account in your name, the domain registered to you, the payment provider account under your business, and a written record of every credential as it was created rather than dumped in one email at the end.

The test I apply is uncomfortable but correct: if I disappeared tomorrow, could another developer pick this up on Monday without calling me? If the answer is no, the handover is not finished. That standard is why the documentation takes a day I do not bill separately — it is part of the build, not an upsell.

Retail and e-commerce in Gothenburg

A store is judged at the checkout, not the homepage. For Sweden that means the payment methods have to match what people actually use — Swish, Klarna, and Stripe — and the cart has to survive a slow connection and a page refresh. Most abandoned baskets are not indecision; they are a checkout that broke and gave no reason why.

The second issue is stock truth. A product page saying "in stock" when it is not costs you the sale and the customer, and the fix is unglamorous plumbing between wherever your stock actually lives and the storefront. That is worth a day of work far more than the product photography carousel is.

The contact form that silently fails

The most expensive bug on a small business website makes no noise at all. A form posts, shows a thank-you message, and the email never arrives — usually because the host's mail function is unauthenticated and the receiving server drops it without a bounce. The business concludes demand fell.

The fix is authenticated SMTP with SPF, DKIM and DMARC configured on the sending domain, plus a database write so a submission survives even when delivery fails. If you are unsure whether your Gothenburg site has this problem, submit your own form from a phone on mobile data and see what actually arrives.

Hiring a developer who is not in Gothenburg

You should weigh one thing carefully: a single developer has no cover. If I am ill, your project waits. An agency has a bench and charges you for it in the rate. For a three-day business site that trade is usually worth taking; for a system your revenue depends on daily, it may not be, and I will tell you so rather than take the work.

What I build for Gothenburg businesses

Fixed-scope, fixed-price, quoted in SEK. The full list is on the services page.

E-commerce website development I build online stores end to end — catalogue, cart, Stripe checkout, order emails and the technical SEO that gets them found. Six of the fifteen sites I have shipped are e-commerce builds, and every one of them takes real payments. From $150 · 7 days Technical SEO audits and implementation Most SEO audits hand you a 60-page document and an invoice. I am a developer first, so I find the problems and then fix them in the codebase — crawlability, indexation, schema, Core Web Vitals, and whether AI answer engines can read your site at all. From $80 · 3 days Business website development Most small business websites fail at one job: turning a stranger who searched for your service into a phone call. I build the version that does — three days, mobile-first, live on your own hosting, with the enquiry form tested before anybody sees it. From $80 · 3 days Custom website development A template is the right answer more often than developers like to admit. This page is about the times it is not — when the thing your business does has a shape no theme author anticipated, and forcing it into one costs more in permanent workarounds than building it properly would have cost once. From $200 · 10 days Web application development A website presents information. An application does work — it holds state, enforces rules, and produces something at the end. Most businesses that need the second one are running it on a spreadsheet nobody is allowed to sort, and paying for that in errors rather than in software. From $200 · 10 days

What I am not claiming about Gothenburg

A location page is the easiest place on a website to imply something untrue, so here is the other side of it plainly:

I have no office, postal address or phone number in Gothenburg
I cannot meet you in person, and if that is a requirement you should hire locally
I am not claiming existing clients in Gothenburg specifically — my live work is listed on the work page and you can check it
Nothing on this page is a guarantee of search rankings, which no developer can honestly offer

Gothenburg web development — common questions

Can you fix my existing site rather than rebuild it?: Often, yes, and it is usually the cheaper answer. Speed problems, a broken mobile layout, a form that silently fails or missing structured data are all fixable on the site you already have. I will tell you which of the two you need after looking, and a rebuild only gets recommended when the fix would cost more than starting again.
What hours will you be available to us in Gothenburg?: My working day lands at 06:00–15:00 in your time, which is roughly 6 hours inside a normal Gothenburg working day. In practice you can raise something in the morning and have it answered the same morning, and a scheduled call is easy to place at a civilised hour for both of us.
Will the site actually rank in Gothenburg search results?: The build handles what is technically controllable: crawlable HTML, correct headings, structured data, fast pages, a clean sitemap and Search Console set up on day one. Ranking also depends on your competitors, your domain's age and the links pointing at you, which no developer controls. Anyone guaranteeing a position is guessing or lying.
Do you provide ongoing maintenance after launch?: Thirty days of snag fixes are included after launch at no extra cost — anything that does not work as specified gets fixed. Beyond that there are monthly plans for updates, backups, monitoring and small changes. They are optional and cancellable; a site handed over properly does not require a retainer to keep running.
Do you build on WordPress or something custom?: Whichever the project justifies. WordPress when you need to edit content constantly and want a familiar admin. A static build when speed and security matter more than a plugin ecosystem. Custom PHP and MySQL when the logic is genuinely yours. The choice is explained in the quote with its trade-offs, not presented as a foregone conclusion.
What happens if I am not happy with the result?: Work is delivered in milestones against a written scope, and you review each one on a staging URL before it is paid for. If the delivered milestone does not match the scope, it gets corrected before anything moves forward. That structure exists so disagreement is resolved at the stage it happens rather than at the end when it is expensive.
Do I need to provide the content and images?: Content, yes — you know your business and I do not. I will restructure and edit what you send so it reads for the web, and I will tell you where a section is missing. Photography is worth paying a local photographer for; stock images of people in offices are recognisable as stock and quietly cost you credibility.

Also covering Nordics

Same terms, same currency, same process — these are the other Nordics towns with a page here.

Where this page sits

This page covers Gothenburg. Every other town in Sweden is listed on the Sweden coverage page, and the full worldwide list is at all locations.

Before you enquire: pricing is published rather than quoted on request, how I work covers the process end to end, the work page lists live client sites you can open, and vendor information answers the procurement questions.

Building something in Gothenburg?

Send the brief and you get a reply within one business day — questions or a scoping call, quoted in SEK. If it is not a project I should take on, I will say so then rather than after a deposit.

Start a project WhatsApp

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Hours: Mon–Fri, 09:00–18:00 PKT — overlaps 05:00–14:00 UK, 00:00–09:00 US Eastern
Booking: Booking projects from October 2026