Technical SEO audits and implementation in The Hague

Why this matters for Netherlands specifically

iDEAL accounts for the majority of Dutch online payments. A Netherlands store that leads with card fields and buries iDEAL is losing conversions at the last step for no reason other than build order.

Accessibility on a The Hague build, and why it is not optional

Keyboard navigation, real contrast ratios, form labels that are actually associated with their inputs, and alt text that describes rather than repeats. None of it is expensive when built in from the start and all of it is expensive to retrofit, which is the entire argument for doing it in the first pass.

The commercial case is simpler than the legal one: a site that a screen reader can navigate is a site that a search engine can parse, because both are reading the same semantic structure. Accessibility work and technical SEO overlap far more than either discipline usually admits, and in The Hague the same build serves both.

Hospitality and venues in The Hague

Restaurants, cafés, hotels and venues are judged on four things a visitor looks for immediately: today's opening hours, the menu or rate as a readable page, real photographs of the actual room, and how to book. Everything else on a hospitality site is decoration arranged around those four.

The PDF menu deserves its own warning. It is invisible to search engines, unreadable on a phone without pinch-zoom, and it is the most common reason a The Hague venue never appears for searches naming the dishes it serves. Menus belong in HTML.

A redesign that quietly deleted the rankings

The classic disaster: a new site launches, looks far better, and organic enquiries fall off a cliff within a fortnight. The cause is almost always identical — the URLs changed and nothing was redirected, so every page that had accumulated years of authority now returns a 404.

Preventing it is a redirect map built before launch: every old URL to its closest new equivalent with a 301, and anything without an equivalent pointed at the nearest relevant page rather than the homepage. If your The Hague site is being redesigned by anyone, ask to see that map. If it does not exist, that is the entire risk in one document.

What I am not claiming about The Hague

• I have no office, postal address or phone number in The Hague
• I cannot meet you in person, and if that is a requirement you should hire locally
• I am not claiming existing clients in The Hague specifically — my live work is listed on the work page and you can check it
• Nothing on this page is a guarantee of search rankings, which no developer can honestly offer

Technical SEO audits and implementation in The Hague — common questions

Do I need to provide the content and images?

Content, yes — you know your business and I do not. I will restructure and edit what you send so it reads for the web, and I will tell you where a section is missing. Photography is worth paying a local photographer for; stock images of people in offices are recognisable as stock and quietly cost you credibility.

Can you migrate my The Hague site without losing rankings?

Yes, and the redirect map is the whole job. Every existing URL is mapped to its new equivalent with a 301 before launch, and anything with no equivalent goes to the closest relevant page rather than the homepage. Sites lose rankings in migration because that mapping was skipped, not because migration is inherently risky.

Do you build on WordPress or something custom?

Whichever the project justifies. WordPress when you need to edit content constantly and want a familiar admin. A static build when speed and security matter more than a plugin ecosystem. Custom PHP and MySQL when the logic is genuinely yours. The choice is explained in the quote with its trade-offs, not presented as a foregone conclusion.

What happens if I am not happy with the result?

Work is delivered in milestones against a written scope, and you review each one on a staging URL before it is paid for. If the delivered milestone does not match the scope, it gets corrected before anything moves forward. That structure exists so disagreement is resolved at the stage it happens rather than at the end when it is expensive.

Who owns the website when it is finished?

You do, completely. The domain is registered in your name, hosting sits in your account, the code lives in a repository you control, and any payment provider account is opened in your business name. Credentials are handed to you as they are created rather than at the end, so you are never locked out of your own site.

What currency will I be invoiced in?

EUR. Quotes, milestones and the final invoice are all written in EUR so you are never comparing a converted figure against a local supplier's. Regarding tax: VAT at 21%, reverse-charged.

How much does a website cost in The Hague?

A business website starts from €75 and goes live in about three days. An e-commerce build starts from €140 in around seven days, and a custom application from €180 in ten. Those are starting figures — the exact number is fixed in writing once scope is agreed, and it does not move after that.