A generalist learns your business on your budget. These are the sectors where I have shipped before, so the first conversation starts from what works rather than from what you do.
EICR, gas safety and EPC providers live or die on how fast a landlord can book. I have built two of these in the UK, and the pattern is always the same: the enquiry has to become a booked slot without a phone call.
Removals is a quote-first business. If your site cannot turn a postcode and a date into a number, the customer goes to the one that can. I have built three of these for UK operators.
Security buyers are risk-averse and research-heavy. They want to understand the kit, see that you are accredited, and book a survey — in that order. I have built this for a UK installer.
This is the rarest thing I do and the hardest to hire for. Proxy stores need plan matrices, instant automated delivery and a dashboard — and almost nobody building websites has shipped one. I have shipped three.
A lot of web agencies sell “local SEO” as a page for every town in the
country. That is a doorway pattern, it is against Google’s guidelines, and it
is a penalty risk rather than a growth lever — especially for someone working
remotely who has no physical presence in those towns.
Industry pages work differently. Each one is backed by a real client site in that
sector, so the page contains something genuinely different: the actual problems
that trade has, and the specific features their site needs. That is a page worth
reading, which is the only durable test.
Tell me what you are building
Send the brief and you get a reply within one business day — either questions, or a scoping call. If your project is not something I should take on, I will say so then.