What should alt text say?

Describe what the image shows, for someone who cannot see it. If the image is a link, describe where the link goes. If it is purely decorative, use an empty alt attribute so screen readers skip it — but never omit the attribute entirely.

What happens after my website launches?

Thirty days of snag fixes are included — anything that does not work as scoped is corrected at no charge. You receive written handover documentation and every credential. After that, maintenance is optional and monthly, and nothing you paid for stops working if you decline it.

Why is my website slow?

Usually one of four things: unoptimised images, render-blocking CSS or JavaScript, a slow server response, or a framework executing before anything paints. Measure first — the cause is almost never what people assume, and fixing the wrong one changes nothing.

Process

Does my website need to be accessible?

Legally it depends on your market and sector; commercially it always pays. The European Accessibility Act has covered consumer e-commerce since June 2025, the UK Equality Act applies to service provision, and the work overlaps almost entirely with usability and SEO.

Answered by Anas Bin Masud 164 words 3 sections

Where it is a legal requirement

EU consumer e-commerce, under the European Accessibility Act since June 2025
UK public sector, under specific 2018 regulations
Ontario private organisations of 50+ employees, under the AODA
US, where ADA litigation over websites is well established

The overlap that makes it cheap

Real form labels reduce errors for everyone. Keyboard operability helps power users. Good contrast helps anyone outdoors on a phone. Semantic headings help screen readers and search engines equally. You are largely doing this work anyway.

What automated testing will not catch

Roughly two-thirds of issues. A tool cannot judge whether alt text is meaningful or whether focus order makes sense. A keyboard pass and a screen reader pass take minutes and find different things.

The longer version

This answer is deliberately short. If you want the full treatment, The 35 types of SEO, explained without the padding covers it in about 6 minutes — free, ungated, written from client work.

Who answered this

Anas Bin Masud builds e-commerce sites and does technical SEO for businesses in the UK, Canada and Pakistan — fifteen live client sites, six of them stores taking real payments. These answers come from those projects rather than from a content brief. More about how I work, or ask me something directly.